![]() ![]() However, there are a few reasons why a brand may tout their product as "natural," and one of the most common (and controversial) factors for toothpaste is whether or not it contains fluoride. There are no precise regulations that determine whether toothpaste is adequately "natural" or not-oftentimes, it's simply marketing. It's only natural-no pun intended-that your interest might be piqued by these trending options.īut what does "natural" actually mean in this context? As with natural skincare, it's really up to interpretation. ![]() As the global toothpaste market is expected to grow to $18 billion by 2025, natural and organic options are a major rising trend in the industry, according to Global Industry Analysts, Inc. If you've felt like your pharmacy's oral care aisle has seemingly exploded with "natural" toothpaste options over the past few years, you're not imagining things. ![]()
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